This article is a special write up that highlights what it takes to succeed in the business of installation of satellite and cable TV in Nigeria and Africa. So many people are venturing into cable TV business but so much more are failing. This is due to grave mistakes, which are unfortunately ignored as nothing. If you are an installer, technician or wish to open a cable TV or related business, pay attention to this post. The content has been deeply researched on, using Nigeria as a case study.
Rules for Success in Satellite and Cable TV Business in Africa
Certainly, there are rules to observe if you wish to succeed in the satellite and cable TV business world. It is important to know that every region of the world is unique in terms of people. Their acceptance of the digital cable, terrestrial or satellite TV market also vary. Furthermore, other factors such as the market forces and even government policies are necessary for considerations. However, what seems to matter most is your knowledge of how to do the thing. The thing here refers to the installation, servicing and customer management systems. Some other factors which affect the rules are your sincerity when doing business with people. Focus more on satisfying your customers and building good relationships rather than making money by every means. In small time, these relationships translate to more work and more money.
Research Helps you to Stay on Top
Always try to know about latest developments in cable, satellite and terrestrial TV brands. For instance are changes in price of decoders, subscription rates and new installation technologies. This means that you need to always research and develop on what you already knew as well as new findings. As a business executive or an installer, technician or customer representative, strive to know more. This makes you to keep adding value to what you already knew.
Go Extra Mile to Satisfy your Cable TV clients
Always go the extra mile. From your learning and research activities to dealing with your customers during servicing or installations, doing that extra good thing to satisfy gives you an edge over your contemporaries. It also keeps you in people’s good books. Money is not everything at all times. Doing certain minor jobs free or without being asked to do them tells your customers that your interest lies more in satisfying them than in collecting their money and walking away.
Here in Nigeria, most successful installers diversify their technological expertise. Although we have notable terrestrial, cable and satellite TV services like the DStv, GOtv, Star times, MyTV, ArabSat, NileSat etc, many successful technicians or satellite TV installers also venture into CCtv security camera installations, computer networking etc.
This move to enlarge and enrich their knowledge base increases their field of relevance. As long as you are well grounded in any field, all you need is that winning attitude and consistency for you to become a successful installer. Most importantly, never argue destructively with a customer who has come to employ your services or engage you. Always be polite, gentle, but firm when driving home your point.
Even when a customer proves too difficult especially in the course of you working for him, explain to him the implications of his decisions then, let the customer have his way. Let your customer know that he is important to you. If anything goes wrong in future as a result, the customer would exonerate you.
Hook Up with Like minds in the Cable TV Industry
Lastly, try to fix yourself up with a certified dealer, retailer or branded store. Public trust and confidence are higher in dealing with installers attached to genuine institutions. Lastly and most importantly, to be a successful installed, always make God your friend and pray ceaselessly.